About us

A new sensorial experience that captivates the senses 

Embrace every sensation

Sensory living goes beyond haircare—it’s a lifestyle that celebrates beauty, finds joy in life’s little moments, and treasures every experience. EAUde1974 isn’t just about hair, it’s a lifestyle brand. From haircare to body care and beyond, our thoughtfully crafted products are here to elevate your daily rituals with luxurious touches and sensory bliss.

Our goal is to redefine your entire sensory experience. What started as a mission to turn everyday hair routines into indulgent moments has grown into a vision for enhancing overall wellness. With captivating fragrances and a focus on sensory details, we’re setting new standards in beauty and wellness—making every product not just a daily essential, but a delightful experience that enriches your life.

Our idea

At EAUde1974, we transform daily routines into sensory delights. Our idea? Captivating your senses with invigorating scents and stunning designs, making every moment more enjoyable.

Our fragrances are more than just scents—they're mood-boosters and memory-makers. Each one creates a special vibe, making every moment with us uniquely memorable.
Smell
With colors and designs so striking, you can almost sense the energy they exude, making every encounter a visual feast.
Sight
Feel the luxury with every touch. Our products are all about delivering a tactile experience that adds a touch of indulgence to your self-care routine.
Touch
With gentle sounds and soothing tones, you can almost feel the calm they create, making each moment a harmonious and relaxing experience.
Hear
You can almost taste it… Our fragrances are so vivid and rich, they evoke flavors and emotions, making each moment with us unforgettable.
Taste

Reflecting Water's Timeless Influence

Inspired by the essence of water, EAUde1974 captures the essence of luxury and nature. The name “EAU,” derived from the French word for water, symbolizes vitality and purity—core principles that define our product philosophy. The addition of “de” in EAUde represents a harmonious blend of fragrant oils and water, crafting a sensory experience that delights the senses. With a rich heritage rooted in the hair cosmetics market since 1974, our brand combines decades of expertise with an unwavering commitment to excellence. 

Master the art of hair

Elevate your expertise through training that draws on our profound industry knowledge and dedication to exceptional standards. 

Coming soon

Explore our scents

EAU de Santorini

EAU de Hamptons

EAU de Capri